Social Media Marketing & SEO in Bwp
- 3-months
- 100+ students enrolled
- 5 stars rating
About This Course
What You Will Learn
Curriculum
Month 1: Social Strategy & Algorithm Dynamics
Week 1: Strategic Social Media Foundations
Learn how to construct a comprehensive social media marketing strategy from scratch by identifying target audiences and establishing brand positioning. Master the core frameworks of setting measurable marketing goals and mapping out consistent visual brand narratives.
Week 2: Content Planning & Editorial Calendar Management
Discover structured methodologies to conceptualize, schedule, and manage high-engagement content buckets. Learn how to streamline your creation workflows using collaborative digital assets, asset libraries, and automated social scheduling software.
Week 3: Cracking Modern Platform Algorithms
Analyze the underlying machine learning signals that govern organic reach across platforms like Instagram, TikTok, Facebook, and LinkedIn. Learn how to trigger algorithmic distribution loops using high-retention video formats, engagement hooks, and strategic community management.
Week 4: Organic Brand Growth & Engagement Mechanics
Develop actionable relationship-building frameworks to build highly active communities around a corporate brand. Learn how to run strategic collaborations, maximize user-generated content, and utilize trend-jacking frameworks to gain viral brand exposure.
Month 2: SEO Engine Architecture & Optimization
Week 5: Core Search Engine Mechanics & Keyword Research
Explore the foundation of search engine optimization by learning how web crawlers discover, index, and rank web pages. Master professional search tools to extract high-value, low-competition commercial keywords that capture ready-to-buy customer traffic.
Week 6: High-Ranking On-Page SEO Blueprinting
Learn the precise science of optimizing individual web pages to rank high for target keywords. Master writing high-CTR meta titles, descriptions, optimized header hierarchies (H1-H4), URL slugs, and semantic content updates that search engines love.
Week 7: Technical SEO Auditing & Core Web Vitals
Dive into backend optimization by analyzing page loading speeds, mobile responsiveness, XML sitemaps, and robots.txt files. Learn how to identify and repair broken links, resolve indexing errors, and build clean site architectures that search engine bots can crawl flawlessly.
Week 8: Off-Page SEO & Authority Building Frameworks
Understand how to build digital authority and trust through safe, high-end off-page link building strategies. Learn how to acquire premium backlinks, leverage digital PR outlets, clean spam links, and optimize local citations to outrank market competitors.
Month 3: Paid Velocity, Analytics & Revenue
Week 9: Web Analytics & Data-Driven Growth
Master analytics tracking suites like Google Analytics and Search Console to monitor live traffic, user behaviors, and search impressions. Learn how to translate raw data charts into actionable growth strategies that constantly improve website conversion funnels.
Week 10: Paid Marketing Basics & Ad Setup
Transition into paid traffic models by understanding the fundamentals of pay-per-click (PPC) and paid social ad platforms. Learn core budgeting frameworks, basic target bidding types, and ad configuration mechanics to instantly drive laser-targeted customer traffic.
Week 11: Real-World Case Studies & Campaign Auditing
Deconstruct actual successful marketing campaigns to reverse-engineer their strategies, creative decisions, and ROI metrics. Learn how to perform deep competitor marketing audits to accurately project project costs and performance goals for clients.
Week 12: Final Omnichannel Campaign & Live Audit
Consolidate your marketing skills by launching an end-to-end digital marketing campaign that unites SEO tracking assets with an optimized social push. Monitor live engagement patterns, run optimization tweaks, and present a professional campaign performance report.