Meta Ads & Digital Marketing in Bwp
- 3-months
- 100+ students enrolled
- 5 stars rating
About This Course
What You Will Learn
Curriculum
Month 1: Fundamentals
Week 1: Introduction to Digital Marketing & Funnels
Learn the fundamentals of digital marketing, customer journey mapping, and how sales funnels help businesses generate leads and conversions.
Week 2: Audience Research & Buyer Persona
Understand target audience analysis, customer behavior, and how to create detailed buyer personas for effective marketing campaigns.
Week 3: Meta Ads Basics (Facebook + Instagram)
Explore the basics of Meta advertising, campaign structure, ad placements, and creating ads for Facebook and Instagram platforms.
Week 4: Business Manager & Ad Account Setup
Learn how to set up Meta Business Manager, create ad accounts, manage assets, and configure permissions for professional ad management.
Month 2: Ads Execution
Week 5: Campaign Objectives & Ad Formats
Learn different Meta campaign objectives, ad structures, and how to choose the right ad formats for awareness, engagement, leads, and conversions.
Week 6: Creative Strategy (Images, Videos, Copywriting)
Understand how to create high-converting ad creatives using compelling visuals, engaging videos, and persuasive copywriting techniques.
Week 7: Pixel Setup & Conversion Tracking
Learn how to install Meta Pixel, track website events, measure conversions, and optimize campaigns using accurate performance data.
Week 8: A/B Testing & Budgeting
Explore split testing strategies, performance comparison methods, and effective budgeting techniques to maximize ad campaign results.
Month 3: SCALING & FREELANCING
Week 9: Scaling Winning Campaigns
Master advanced vertical and horizontal scaling methodologies to scale high-performing ad budgets without destroying campaign efficiency. Learn when to duplicate ad sets, expand target ranges, and scale budgets incrementally.
Week 10: Retargeting & Lookalike Audiences
Build automated, warm-traffic retargeting structures that recapture lost traffic and push warm prospects toward a conversion. Harness Meta's machine learning algorithm to generate high-value Lookalike Audiences from source customer lists.
Week 11: Client Acquisition & Business Models
Discover structured strategies for landing international and premium local clients through freelancing platforms and outbound channels. Learn how to pitch marketing services, structure recurring retainer agreements, and price your ad management skills.
Week 12: Final Project (Run Live Campaign)
Consolidate your technical skills by launching, monitoring, and optimizing a live, functional marketing campaign. Present campaign metrics, run data analysis audits, and report on the overall return on investment achieved.